{"title":"Black Friday","description":null,"products":[{"product_id":"hera-changing-station","title":"Hera Changing Station Unit","description":"\u003cp\u003eAt Gaia Baby, we want to create nuanced and beautiful products that make life with your newborn simpler and more beautiful.\u003cbr\u003e\u003cbr\u003eThe Hera Changing Station Unit is sustainably sourced natural ash wood and comes with a bespoke changing pad. This baby changing station is designed to sit on top of your Gaia Baby Hera Dresser, to create a perfect changing table, it also fits snugly across your Hera cot. With a deep 8cm rim, your baby will be safe and secure during nappy changes. \u003c\/p\u003e\n\u003cp\u003eWhen not in use, your Hera Changing Station can be stowed away on a wall on its' Shaker style' \u003cstrong\u003e\u003ca rel=\"noopener noreferrer\" title=\"Gaia Baby | Hera Changing Station Peg Hanging Storage Rail\" href=\"https:\/\/gaia-baby.com\/products\/hera-hanging-rail-white\" target=\"_blank\"\u003eHanging Rail\u003c\/a\u003e\u003c\/strong\u003e (sold separately).\u003c\/p\u003e","brand":"Gaia Baby","offers":[{"title":"White","offer_id":40678991200361,"sku":"GHCH-W-P","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Natural","offer_id":41444846927977,"sku":"GHCH-N-P","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/Gaia-Baby-Hera-Changing-Station-White-On-Rail.webp?v=1762421572"},{"product_id":"hera-hanging-rail","title":"Hera Hanging Rail","description":"\u003cp\u003e\u003cspan\u003eThe Hera Hanging Rail is designed to store your Hera Cot Top Changer. It can also be used to add a touch of Shaker style storage space to any room.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Gaia Baby","offers":[{"title":"White","offer_id":40678994641001,"sku":"GHHR-W","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"Natural","offer_id":41444904730729,"sku":"GHHR-N","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/Gaia-Baby-Hera-Hanging-Rail-White-Lifestyle-3.webp?v=1760972867"},{"product_id":"serena-rocking-nursing-chair","title":"Serena Rocking \u0026 Nursing Chair","description":"\u003cp\u003eThe Gaia Baby Serena Nursing Chair offers a perfect blend of comfort and contemporary design. Whether feeding, cuddling, or relaxing, this ergonomic nursing chair brings style and support to your nursery or living space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOat:\u003c\/strong\u003e Finished in fine textured and durable polyester, it will withstand the wear and tear of little fingers throughout the years. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBouclé:\u003c\/strong\u003e a soft, durable, textured fabric made with tiny loops of yarn. Visually interesting, this tactile textured fabric offers greater warmth and durability to withstand regular wear and tear. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCorduroy: \u003c\/strong\u003eKnown for its luxurious feel and versatility, corduroy has emerged as a design favourite, effortlessly elevating living spaces with a subtle nod to retro sophistication.\u003c\/p\u003e\n\u003cp\u003eComplete the look with the matching Serena Footstool that features a large storage space.\u003c\/p\u003e","brand":"Gaia Baby","offers":[{"title":"Chalk Bouclé","offer_id":55710688936310,"sku":"GSC-CHALK-OAK","price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Biscuit Bouclé","offer_id":55710688969078,"sku":"GSC-BISCUIT-OAK","price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Oat","offer_id":41373746462825,"sku":"GSC-OATMEAL","price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Ecru Corduroy","offer_id":55710688903542,"sku":"46.GSC-ECRU-OAK","price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Caramel Corduroy","offer_id":55710688870774,"sku":"46.GSC-CARAMEL-OAK","price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Sage Bouclé","offer_id":58654632542582,"sku":null,"price":399.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/2.Extra-WideSeatFeature-Chalk.png?v=1775569244"},{"product_id":"carry-stretchy-baby-wrap-organic-cotton","title":"Stretchy Baby Wrap Organic Cotton","description":"\u003cp\u003eBabywearing is one of the easiest ways to promote bonding while your baby is safe in their happy place - close to your heart.\u003cbr\u003e\u003cbr\u003eFrom the moment you bring them home, you can enjoy hands-free carrying with your baby for as long as you need to. Made using certified organic cotton with easy to use 1-way stretch fabric, our baby sling is ergonomic, lightweight, durable, breathable and machine washable.\u003cbr\u003e\u003cbr\u003eStudies have shown that babywearing offers many benefits to both the wearer and the baby. And because our Stretchy Baby Wraps are size-inclusive and gender neutral featuring approx. 5m of machine washable fabric, they can be worn by everybody, giving the opportunity for everyone to bond with the baby.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"Gaia Baby","offers":[{"title":"Ebony","offer_id":53527610851702,"sku":"GCO-ORG-EBONY","price":31.99,"currency_code":"GBP","in_stock":false},{"title":"Forest Green","offer_id":53527610884470,"sku":"GCO-ORG-FOREST-GRN","price":31.99,"currency_code":"GBP","in_stock":false},{"title":"Graphite","offer_id":40678995886185,"sku":"GCO-ORG-GRAPHITE","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Nutmeg","offer_id":41730594570345,"sku":"GCO-ORG-NUT","price":31.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/Gaia-Baby-Stretchy-Baby-Wraps-Caramel-Corduroy-Hero-Award-Winning-Image.webp?v=1772538309"},{"product_id":"serena-modular-mattress","title":"Serena 'All-in-One' Mattress","description":"\u003cp\u003eThis Serena mattress is designed to work in perfect harmony with your \u003ca href=\"https:\/\/gaia-baby.com\/products\/serena-cot-bed\" target=\"_blank\" title=\"Gaia Baby Serena Cot Bed\" rel=\"noopener\"\u003e\u003cstrong\u003eSerena Cot Bed\u003c\/strong\u003e\u003c\/a\u003e, \u003ca href=\"https:\/\/gaia-baby.com\/products\/serena-mini-cot\" target=\"_blank\" title=\"Serena Mini Cot\" rel=\"noopener\"\u003e\u003cstrong\u003eSerena Mini Cot\u003c\/strong\u003e\u003c\/a\u003e, \u003cstrong\u003e\u003ca href=\"https:\/\/gaia-baby.com\/products\/serena-mini-cot-cot-bed\" target=\"_blank\" title=\"Serena Mini Cot + Cot Bed\" rel=\"noopener\"\u003eSerena Mini Cot + Cot Bed\u003c\/a\u003e \u003c\/strong\u003eor\u003cstrong\u003e \u003ca href=\"https:\/\/gaia-baby.com\/products\/serena-all-in-one\" target=\"_blank\" title=\"Serena 'All-in-One'\" rel=\"noopener\"\u003eSerena 'All-in-One'\u003c\/a\u003e. \u003c\/strong\u003eThis fully pocket sprung mattress adapts in size to fit the cot in both Mini Cot and Maxi Cot sizes. Made in the UK, this mattress is made to the highest quality ensuring your baby is safe and sound and adheres to the highest safety standards.\u003cbr\u003e\u003cbr\u003eFeaturing Purotex technology which uses active probiotics to reduce the amount of house dust mite allergens by 93.7% two weeks after application creating a fresh and clean sleeping environment. It's adaptive technology ensures the temperature sensitive polymer provides a dynamic response.\u003cbr\u003e\u003cbr\u003eThe adaptive springs react to your baby’s movement and growth; providing targeted support for the perfect level of comfort.\u003c\/p\u003e","brand":"Gaia Baby","offers":[{"title":"Serena Cot Bed - (L 136cm W 66cm H 10cm)","offer_id":58316184289654,"sku":"GSM-COTB-3PC","price":159.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/Gaia-Baby-Serena-Cot-Bed-Mini-Cot-Modular-Mattress-2.webp?v=1748942029"},{"product_id":"serena-all-in-one","title":"Serena Convertible Cot Bed + Bedside Crib (Newborn to 5 Years)","description":"\u003cp\u003eThe hassle-free all-in-one sleep solution. Take your baby from newborn to 5 years through 5 different configurations. Start your baby's journey in our fully safety-certified Bedside Crib. The Serena Bedside Crib allows baby to sleep safely and securely and within easy reach for night-time feeds and cuddles. Once the baby becomes mobile, convert your crib to a compact and fully mobile Mini Cot with wheels for extended in-room sleeping.\u003c\/p\u003e\n\u003cp\u003eWhen the baby is ready to move to the nursery, expand to a full-size Cot Bed. When the time arrives for independent sleeping, seamlessly transition to Toddler Bed and eventually, the super cute First Bed. A true 0-5 years solution containing all parts and components required for each stage.\u003c\/p\u003e\n\u003cp\u003eThe Serena Collection is handcrafted from sustainably sourced birch wood. Gaia Baby furniture is 100% composite free, guaranteed low emissions and built to last the test of time. \u003c\/p\u003e\n\u003cp\u003eCertified to the highest global safety standards for cribs\/cots\/child beds. Gaia Baby products are sustainably sourced, ethically manufactured and made to last the test of time. All in all, simply beautiful parenting!\u003c\/p\u003e","brand":"Gaia Baby","offers":[{"title":"Natural Legs","offer_id":57865368568182,"sku":null,"price":749.99,"currency_code":"GBP","in_stock":true},{"title":"Walnut Legs","offer_id":57865368600950,"sku":null,"price":819.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/Gaia-Baby-Serena-All-In-One-Bundle-Convertible-Bedside-Crib-Mini-Cot-and-Cot-Bed-Natural-Legs.webp?v=1750692796"}],"url":"https:\/\/gaia-baby.com\/en-de\/collections\/black-friday.oembed?page=2","provider":"Gaia Baby","version":"1.0","type":"link"}