{"title":"October Half-Term Sale","description":"\u003cp\u003e\u003cspan data-teams=\"true\"\u003e\u003cstrong\u003eHALF TERM DEALS — GRAB THEM BEFORE THEY’RE GONE! ENDS 3RD NOVEMBER!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"serena-footstool","title":"Serena Footstool","description":"\u003ch5 bis_size='{\"x\":12,\"y\":9,\"w\":576,\"h\":22,\"abs_x\":425,\"abs_y\":269}'\u003e\u003cspan bis_size='{\"x\":12,\"y\":9,\"w\":288,\"h\":21,\"abs_x\":425,\"abs_y\":269}'\u003e\u003cstrong bis_size='{\"x\":12,\"y\":9,\"w\":28,\"h\":21,\"abs_x\":425,\"abs_y\":269}'\u003eOat\u003c\/strong\u003e: order now for delivery in \u003cstrong bis_size='{\"x\":246,\"y\":9,\"w\":7,\"h\":21,\"abs_x\":659,\"abs_y\":269}'\u003e1\u003c\/strong\u003e \u003cstrong bis_size='{\"x\":258,\"y\":9,\"w\":41,\"h\":21,\"abs_x\":671,\"abs_y\":269}'\u003eweek\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003ch5 bis_size='{\"x\":12,\"y\":43,\"w\":576,\"h\":45,\"abs_x\":425,\"abs_y\":303}'\u003e\u003cspan bis_size='{\"x\":12,\"y\":43,\"w\":556,\"h\":44,\"abs_x\":425,\"abs_y\":303}'\u003e\u003cstrong bis_size='{\"x\":12,\"y\":43,\"w\":59,\"h\":21,\"abs_x\":425,\"abs_y\":303}'\u003eBiscuit \u003c\/strong\u003e| \u003cstrong bis_size='{\"x\":80,\"y\":43,\"w\":48,\"h\":21,\"abs_x\":493,\"abs_y\":303}'\u003eChalk \u003c\/strong\u003e| \u003cstrong bis_size='{\"x\":139,\"y\":43,\"w\":70,\"h\":21,\"abs_x\":552,\"abs_y\":303}'\u003eCaramel \u003c\/strong\u003e| Ecru: Order now for delivery in early \u003cstrong bis_size='{\"x\":32,\"y\":66,\"w\":87,\"h\":21,\"abs_x\":445,\"abs_y\":326}'\u003eSeptember\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp bis_size='{\"x\":12,\"y\":99,\"w\":576,\"h\":58,\"abs_x\":425,\"abs_y\":359}'\u003e\u003cspan bis_size='{\"x\":12,\"y\":99,\"w\":574,\"h\":57,\"abs_x\":425,\"abs_y\":359}'\u003eDesigned to co-ordinate with your \u003ca href=\"https:\/\/gaia-baby.com\/products\/serena-rocking-nursing-chair\" title=\"Gaia Baby Serena Rocking Chair\" rel=\"noopener\" bis_size='{\"x\":228,\"y\":99,\"w\":211,\"h\":18,\"abs_x\":641,\"abs_y\":359}' target=\"_blank\"\u003e\u003cstrong bis_size='{\"x\":228,\"y\":99,\"w\":211,\"h\":18,\"abs_x\":641,\"abs_y\":359}'\u003eSerena Rocking \u0026amp; Feeding Chair\u003c\/strong\u003e\u003c\/a\u003e, the Serena Footstool offers extra support for feet with the added practicality of ample storage space for feeding or changing essentials. The Serena footstool is finished with sturdy Oak Legs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp bis_size='{\"x\":12,\"y\":174,\"w\":576,\"h\":19,\"abs_x\":425,\"abs_y\":434}'\u003e\u003cstrong bis_size='{\"x\":12,\"y\":174,\"w\":444,\"h\":18,\"abs_x\":425,\"abs_y\":434}'\u003eAvailable in a range of premium fabrics to match your Serena chair:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp bis_size='{\"x\":12,\"y\":209,\"w\":576,\"h\":39,\"abs_x\":425,\"abs_y\":469}'\u003e\u003cstrong bis_size='{\"x\":12,\"y\":209,\"w\":27,\"h\":18,\"abs_x\":425,\"abs_y\":469}'\u003eOat:\u003c\/strong\u003e\u003cspan bis_size='{\"x\":39,\"y\":209,\"w\":3,\"h\":18,\"abs_x\":452,\"abs_y\":469}'\u003e \u003c\/span\u003eFinished in fine textured and durable polyester, it will withstand the wear and tear of little fingers throughout the years. \u003c\/p\u003e\n\u003cp bis_size='{\"x\":12,\"y\":265,\"w\":576,\"h\":58,\"abs_x\":425,\"abs_y\":525}'\u003e\u003cstrong bis_size='{\"x\":12,\"y\":265,\"w\":48,\"h\":18,\"abs_x\":425,\"abs_y\":525}'\u003eBouclé:\u003c\/strong\u003e\u003cspan bis_size='{\"x\":60,\"y\":265,\"w\":3,\"h\":18,\"abs_x\":473,\"abs_y\":525}'\u003e \u003c\/span\u003ea soft, durable, textured fabric made with tiny loops of yarn. Visually interesting, this tactile textured fabric offers greater warmth and durability to withstand regular wear and tear. \u003c\/p\u003e\n\u003cp bis_size='{\"x\":12,\"y\":339,\"w\":576,\"h\":39,\"abs_x\":425,\"abs_y\":599}'\u003e\u003cstrong bis_size='{\"x\":12,\"y\":339,\"w\":69,\"h\":18,\"abs_x\":425,\"abs_y\":599}'\u003eCorduroy: \u003c\/strong\u003eKnown for its luxurious feel and versatility, corduroy has emerged as a design favourite, effortlessly elevating living spaces with a subtle nod to retro sophistication.\u003c\/p\u003e","brand":"Gaia Baby","offers":[{"title":"Ecru Corduroy","offer_id":55710803329398,"sku":"GSFS-ECRU-OAK","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Caramel Corduroy","offer_id":55710803296630,"sku":"GSFS-CARAMEL-OAK","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Oat","offer_id":41375211159657,"sku":"GSFS-OATMEAL","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Chalk Bouclé","offer_id":55710803362166,"sku":"GSFS-CHALK-OAK","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Biscuit Bouclé","offer_id":55710803394934,"sku":"GSFS-BISCUIT-OAK","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/Gaia_Baby_Serena_Rocking_Chair_Ecru_Corduroy_Serena_Footstool_Ecru_Corduroy_Serena_Mini_Cot-Natural.png?v=1761133479"},{"product_id":"serena-rocking-nursing-chair","title":"Serena Rocking \u0026 Nursing Chair","description":"\u003cp\u003eThe Gaia Baby Serena Nursing Chair offers a perfect blend of comfort and contemporary design. Whether feeding, cuddling, or relaxing, this ergonomic nursing chair brings style and support to your nursery or living space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOat:\u003c\/strong\u003e Finished in fine textured and durable polyester, it will withstand the wear and tear of little fingers throughout the years. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBouclé:\u003c\/strong\u003e a soft, durable, textured fabric made with tiny loops of yarn. Visually interesting, this tactile textured fabric offers greater warmth and durability to withstand regular wear and tear. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCorduroy: \u003c\/strong\u003eKnown for its luxurious feel and versatility, corduroy has emerged as a design favourite, effortlessly elevating living spaces with a subtle nod to retro sophistication.\u003c\/p\u003e\n\u003cp\u003eComplete the look with the matching Serena Footstool that features a large storage space.\u003c\/p\u003e","brand":"Gaia Baby","offers":[{"title":"Chalk Bouclé","offer_id":55710688936310,"sku":"GSC-CHALK-OAK","price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Biscuit Bouclé","offer_id":55710688969078,"sku":"GSC-BISCUIT-OAK","price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Oat","offer_id":41373746462825,"sku":"GSC-OATMEAL","price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Ecru Corduroy","offer_id":55710688903542,"sku":"46.GSC-ECRU-OAK","price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Caramel Corduroy","offer_id":55710688870774,"sku":"46.GSC-CARAMEL-OAK","price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Sage Bouclé","offer_id":58654632542582,"sku":null,"price":399.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/2.Extra-WideSeatFeature-Chalk.png?v=1775569244"},{"product_id":"carry-stretchy-baby-wrap-organic-cotton","title":"Stretchy Baby Wrap Organic Cotton","description":"\u003cp\u003eBabywearing is one of the easiest ways to promote bonding while your baby is safe in their happy place - close to your heart.\u003cbr\u003e\u003cbr\u003eFrom the moment you bring them home, you can enjoy hands-free carrying with your baby for as long as you need to. Made using certified organic cotton with easy to use 1-way stretch fabric, our baby sling is ergonomic, lightweight, durable, breathable and machine washable.\u003cbr\u003e\u003cbr\u003eStudies have shown that babywearing offers many benefits to both the wearer and the baby. And because our Stretchy Baby Wraps are size-inclusive and gender neutral featuring approx. 5m of machine washable fabric, they can be worn by everybody, giving the opportunity for everyone to bond with the baby.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"Gaia Baby","offers":[{"title":"Ebony","offer_id":53527610851702,"sku":"GCO-ORG-EBONY","price":31.99,"currency_code":"GBP","in_stock":true},{"title":"Forest Green","offer_id":53527610884470,"sku":"GCO-ORG-FOREST-GRN","price":31.99,"currency_code":"GBP","in_stock":false},{"title":"Graphite","offer_id":40678995886185,"sku":"GCO-ORG-GRAPHITE","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Nutmeg","offer_id":41730594570345,"sku":"GCO-ORG-NUT","price":39.99,"currency_code":"GBP","in_stock":false},{"title":"Silver Grey","offer_id":41444806557801,"sku":"GCO-ORG-SIL_GREY","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/Gaia-Baby-Stretchy-Baby-Wraps-Caramel-Corduroy-Hero-Award-Winning-Image.webp?v=1772538309"},{"product_id":"serena-modular-mattress","title":"Serena 'All-in-One' Mattress","description":"\u003cp\u003eThis Serena mattress is designed to work in perfect harmony with your \u003ca href=\"https:\/\/gaia-baby.com\/products\/serena-cot-bed\" target=\"_blank\" title=\"Gaia Baby Serena Cot Bed\" rel=\"noopener\"\u003e\u003cstrong\u003eSerena Cot Bed\u003c\/strong\u003e\u003c\/a\u003e, \u003ca href=\"https:\/\/gaia-baby.com\/products\/serena-mini-cot\" target=\"_blank\" title=\"Serena Mini Cot\" rel=\"noopener\"\u003e\u003cstrong\u003eSerena Mini Cot\u003c\/strong\u003e\u003c\/a\u003e, \u003cstrong\u003e\u003ca href=\"https:\/\/gaia-baby.com\/products\/serena-mini-cot-cot-bed\" target=\"_blank\" title=\"Serena Mini Cot + Cot Bed\" rel=\"noopener\"\u003eSerena Mini Cot + Cot Bed\u003c\/a\u003e \u003c\/strong\u003eor\u003cstrong\u003e \u003ca href=\"https:\/\/gaia-baby.com\/products\/serena-all-in-one\" target=\"_blank\" title=\"Serena 'All-in-One'\" rel=\"noopener\"\u003eSerena 'All-in-One'\u003c\/a\u003e. \u003c\/strong\u003eThis fully pocket sprung mattress adapts in size to fit the cot in both Mini Cot and Maxi Cot sizes. Made in the UK, this mattress is made to the highest quality ensuring your baby is safe and sound and adheres to the highest safety standards.\u003cbr\u003e\u003cbr\u003eFeaturing Purotex technology which uses active probiotics to reduce the amount of house dust mite allergens by 93.7% two weeks after application creating a fresh and clean sleeping environment. It's adaptive technology ensures the temperature sensitive polymer provides a dynamic response.\u003cbr\u003e\u003cbr\u003eThe adaptive springs react to your baby’s movement and growth; providing targeted support for the perfect level of comfort.\u003c\/p\u003e","brand":"Gaia Baby","offers":[{"title":"Serena Cot Bed - (L 136cm W 66cm H 10cm)","offer_id":58316184289654,"sku":"GSM-COTB-3PC","price":159.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/Gaia-Baby-Serena-Cot-Bed-Mini-Cot-Modular-Mattress-1.webp?v=1748942029"},{"product_id":"soft-newborn-carrier-organic-cotton-graphite","title":"Organic Cotton Soft Newborn+ Carrier","description":"\u003cp\u003e\u003cspan\u003eOur super \u003cstrong\u003eSoft Newborn+ Carrier\u003c\/strong\u003e is the ideal solution for parents looking for the comfort and closeness of a wrap with the reassurance and simplicity of a carrier. With just 3 clicks to secure, fitting and wearing your baby couldn't be easier. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned specifically for use from birth(3.2kg), you can use the carrier in 3 positions: newborn, parent-facing or world-facing (from 4-5mths+). As the baby grows, unwrap at the waist belt to adjust for the baby's height and comfortably carry up to 11kg\/9-12mths. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade entirely from fully certified GOTS organic cotton, the carrier is naturally breathable, organic cotton is chemical-free and is the perfect natural material to help regulate a baby’s temperature. The softly quilted outer shell adds an extra touch of style and ensures a soft cosy hug for your newborn baby. Touchpoints at the knees and neck are softly padded to protect the baby's sensitive skin with a double-layered front panel for enhanced lumbar support and comfort. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur extra wide shoulder straps distribute weight evenly and our adjustable waistband allows for optimum size adjustment from petite to XXL. Carry your baby hands-free and carefree with the Gaia Newborn+ Carrier. \u003c\/span\u003e\u003c\/p\u003e","brand":"Gaia Baby","offers":[{"title":"Default Title","offer_id":41413780439145,"sku":"GCH-ORG-GRAPHITE","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/files\/Gaia_Baby_Soft_Newborn_Plus_Carrier_Graphite_Modelled_Lifestyle_Image_1.png?v=1764165004"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0260\/1477\/7449\/collections\/Serena_Rockers_Promo_Banner_615ccba1-cac3-454e-8901-0f255534fe7e.png?v=1792662211","url":"https:\/\/gaia-baby.com\/en-es\/collections\/october-bank-holiday-sale.oembed","provider":"Gaia Baby","version":"1.0","type":"link"}