Babywearing is one of the easiest ways to promote bonding while your baby is safe in their happy place, close to your heart. Inspired by this natural instinct, we created a collection of stretchy wraps that allow you to carry your baby just as nature intended.

Bonding:

Babywearing is one of our favourite ways to bond with your baby. It offers a quick and easy option for partners and other family members to have some of that precious bonding or skin-to-skin time.

4th Trimester:

Research has shown that Babywearing can help with postpartum depression. The extra bonding time, skin to skin and boost in confidence all have a positive contribution toward a new mother’s mental health. Babywearing can help new mothers learn their baby’s cues and increase confidence and you embark on your parenting journey.

Soothes Baby:

Babywearing has been found to reduce crying by up to 30%. Being close to you is exactly where your baby wants to be, it’s their happy place. Wearing your baby is thought to soothe and calm them.

Hands-Free:

This one can’t be overrated. Having 2 hands free to step onto the train, make a sandwich or go for a walk is game changing when you have a newborn. And mostly importantly, with your baby safe and secure, you have two hands free to care for others if they need a hand to hold.

Reduces unwanted interactions:

We get it, newborns are cute! But lots of new mums don’t want strangers touching their baby randomly. It’s a lot more awkward to touch a baby that’s being worn than it is to reach into a buggy.

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