As parents, we want to make decisions that are best for our babies and best for the world they will inherit. We know we must make more sustainable choices, but we also need our baby products to be practical and fulfil the specific needs of our babies at different points in time.

@Gaiababy, we believe that sustainability can be achieved in many ways and the journey towards better sustainability is at the core of everything we do.

Our mission is to create baby products that are timeless, practical and beautiful too. 

Gaia Baby products are designed with longevity in mind; you need only purchase one product to cover multiple stages. As parents, we understand that your needs change as your baby grows, so we design our products to cover different stages and evolving needs. If this can be achieved with the added bonus of classical good looks, what’s not to like? We love the smooth flowing lines and contemporary feel of our Serena collection. We hope you do too.




Where possible, we make Gaia Baby products from renewable resources and we aim to ensure our products are recyclable and biodegradable. We work only with suppliers and producers who manufacture in an ethical way. We also test all our products to the highest recognised and trusted global standards. 

Gaia Baby was founded by Karl & Joanne, supported by their respective partners, Sarah & Peter. Their journey as parents’ to 7 kids, combined with experience of large-scale and start up businesses in the nursery industry, inspired them to create Gaia Baby. 

Gaia Baby is made up of a passionate team who understand that your journey as parents is precious. We are here to support you in every way we can. Our customer service lines are manned during office hours by in-house staff trained to answer all your queries. The official team is often bolstered by husbands, wives, kids and extended family. From delivery & assembly, product testing, demonstrations, advice and support, our families are core to what we do. 

Just 2 years on, Gaia Baby is sold in many of the UK & Ireland’s top baby stores and is also available through our family of distribution partners in the Middle East, Australia and Europe.

@Gaiababy we can truly say “from our family to yours”.


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